Integrity6 Customer Insights Hub
Streamlined Application Process - The Competitive Advantage
Feature |
Competitor Model |
Our Model |
Account Creation |
Requires parents to create an account before applying |
Parents only enter an email to begin—no account creation steps |
Parent Login Setup |
Password creation required during account setup |
Account is created automatically behind the scenes—no passwords needed upfront |
Application Process |
Higher friction due to multiple steps and fields |
Low-friction, single-entry point to application process |
Parent Portal Access |
Parents log in with a standard username/password |
Parents log in with email and unique Application ID, sent securely via confirmation email |
Security Model |
Traditional account credentials (username/password) |
Unique Application ID as a password, known only to the parent, sent privately via email |
Convenience and Usability |
Frustrating, lengthy onboarding leads to higher abandonment rates |
Smooth, intuitive experience increases completion rates and parent engagement |
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